The Alex.Steinbach story
Australian brand name, well known and respected for over thirty years.
Pianos First was founded by musician and entrepreneur Peter Edwards who started the business way back in 1968. Since that time, Pianos First has become a highly regarded name in the music industry, synonymous with friendly, personal service.
In the early 1980's Peter approached Samick with a view to creating a unique piano range suitable for the Australian market. The vision was not only to focus on the quality of sound but also to ensure there would be a wide range of cabinet designs and finishes giving people the opportunity to truly integrate an acoustic piano into their home's theme and style.
The name ‘Alex.Steinbach’ was created and a trademark developed. Thus began a time-honoured relationship between Pianos First and Samick, extending over thirty years.
As a result of Pianos First’s constantly evolving marketing strategy and Samick’s ongoing support, Alex.Steinbach is now a name that is highly valued, respected and recognised as one of the top three piano brands in the Australian piano market.
The Alex.Steinbach brand is only available in Australia and only through carefully selected stores.