BRAND History
Australian brand name, well known and respected for over twenty years
Pianos First exclusively import Alex.Steinbach pianos into Australia. Peter Edwards, musician and entrepreneur, started the Pianos First business in 1968. Since that time, Pianos First has become a highly regarded name in the music industry, synonymous with friendly, personal service.
In the early 1980s Peter Edwards approached Samick and started importing and promoting their pianos. The name ‘Alex.Steinbach’ was created and a trademark developed. Thus began a time-honoured relationship between Pianos First and Samick, extending over twenty years.
Pianos First boasts the longest relationship with Samick, of all Australian importers of Samick products.
As a result of Pianos First’s constantly evolving marketing strategy and Samick’s ongoing support, Alex.Steinbach is now a name that is highly valued, respected and recognised as one of the top four piano brand names in the Australian piano market.
The Alex.Steinbach brand name is only available in Australia and only through carefully selected stores. Find a dealer.
